Press Release Service features:

make announcements to the media quickly and easily

Specifically Target relevant industry journalists and publications with your company and product news.

Get included in relevant industry news aggregators and advanced RSS feeds.

Fast Indexing by Google, MSN and Yahoo Search - Guaranteed!

Cost effective enough to do regularly.

Cost effective use of PR is a valuable part of a marketing campaign...

Our team has great experience in carrying out effective and targeted PR campaigns. Brief us on your objectives and we will provide you with costs and a PR strategy that fits your business.

Marketing

Design & Print

Website Design

Publications we have worked with recently include:

Human Resources: People Management, HR Magazine,
Personnel Today, Employers Law Magazine, Employment Law Bulletin, Employment Review

Insurance: Post Magazine, Insurance Times, Insurance Weekly, Insurance Age, Professional Broking, Finance Director, Financial Sector Technology

Travel: Travel Weekly, TTG (Travel Trade Gazette), Travolution

Supply Chain: Logistics Manager, Supply Chain Europe, Handling & Storage Solutions, Logistics & Transport Focus
Materials Handling News, Materials Handling World, Storage Handling Distribution, Warehouse & Logistics News

P.R.

Promotional Activity

Fixed price plans: Click here

(We can provide additional services including arranging for your press release to be written. Please scroll down for more information on this service)

Merchandise

Technology: Computing, Computer Weekly, IT Week

Exhibitions

Make announcements to the media quickly and easily in these product and service sectors.

Children & Teenagers - Men's Interest
Entertainment & Arts - Leisure & Hobbies
Home & Garden - Women's Interest
Motoring - Medical & Pharmaceutical
Travel - Retail & Fashion
Media & Marketing - Farming & Animals
Health - Manufacturing & Engineering
Transport & Logistics - Construction & Property
Food & Drink - Education & Human Resources
Sport - Environment & Nature
Public Sector & Legal - Consumer Technology
Personal Finance - Business & Finance
Computing & Telecoms

A strong headline (avoiding all capitals as this is difficult to read online or in emails)

• The crux of the story in the first paragraph.
• Some quotes that add colour.
• All the important facts included - what, where, when.
• Full contact details at the bottom of the release (you wouldn't believe how many people forget this).

In addition to our standard press release service we can also send releases direct to key target media and contact specific journalists by phone.

There is never a guaratnee of results with PR but don't be disheartened. Sometimes it can take weeks or even months for coverage to appear - often material in press releases can end up in longer features articles that are planned far ahead. Also, it is easy to miss coverage unless you subscribe to an expensive cuttings service. We do offer get a basic net search service for a small charge.

If you get no results try again with a different angle on the story - sometimes journalists only respond after they've seen two or three press releases on a particular subject.

Try to think laterally about what is newsworthy in your company (or client), make sure you get the best bit of the story at the top of your press release and all the relevant facts further down, use the press release service in addition to targeting key press on the phone and then be patient.

If it doesn't work, try again!

An additional advantage of using the press release service is the way releases can help drive traffic to your company or client website. Including web links in releases can boost that site’s presence on search engines.

All press releases submitted through the press release service are sent through several channels to reach your desired target audience including a permanent searchable archive of every single press release online.

You can now add an image to each press release. Images are displayed with your press release. A release with a picture or graphic will normally attract more views online and is more likely to generate media coverage.

Additional notes:

We only release into relevant business sectors.

Getting coverage from press releases is not a given. The chances of getting coverage depend on a number of external factors - such as how much other news is going on, whether or not your target publications have a lot of pages to fill and what sort of stories are currently preferred by the press. Success can also depend on how the release is put together. Please note the following:

A good story: news is generally deemed to be something that is unexpected. Just because something interests you or your business doesn't necessarily mean it is a story. For example, a company launching a product is not news (it happens all the time), but if the product has a rare or significant quality then that could be news.

Think of the impact and benefits to the audience of your target press.